Chase-Marriott Bonvoy: Expand Your World
The Boundless Card empowers you to see the world with fresh eyes through the good of travel.
To turn this idea into inspiration, we featured real people who embody the brand’s belief in the good of travel and who’s passions naturally take them to some of the beautiful and interesting places in the world.
This campaign expresses the brand belief that travel can be transformative.
It’s a call to action that says when we follow our passions to new places we give ourselves the chance to broaden our perspectives, deepen our appreciation, and become part of something bigger.
Textured Waves
These three surfers have come to Hawaii on a mission to inspire more women of color to join them in the water.
Chelsea Woody (@chel.bythe.sea)
Danielle Black Lyons (@danielleblacklyons)
Martina Durand Textured Waves (@texturedwaves)
Gio’s Story
He’s a Miami-based food and drink connoisseur following his appetite to Basque Country and learning about his roots.
Gold Telly Winner in People's Telly — Social Video
Gio Guttierez (@chatchowtv)
Lauren Bernat
Social
Bronze Telly Winner in Social Video — Products and Services
Click for a closer look.
Baked into our strategic platform was the imperative to reach new audiences, with a commitment to D&I storytelling. This, combined with a strong focus on card benefits, resulted in driving a +75% lift for new accounts.
OOH
Gio’s food and bev story supported the launch of a new “3X Points on Dining” card benefit.
Textured Waves ripped it up in Times Square and made the brand a champion of inclusion and representation.
Branded Content Series: Welcome to My World
To encourage our audience to expand their world, we partnered with Business Insider to create a branded content series that invited them into the world of influencers who’s passions reflect their city.
See the series landing page and watch the full episodes here.
Audio
This spot captures the feeling that every real travel head know. The feeling of being homesick for anywhere but home.