Chase-Marriott Bonvoy: Interactive
Snap
Snapchat is a platform designed for fun, so it’s a great opportunity for the brand to interact with it’s audience in a playful manner. In the case of Catch the Card, we worked closely with the Snapchat team to design an actual game, something I’ve always wanted to do. In the lens See Yourself Seeing the World we doubled the smiles by enabling two users to be in the scene at once.
Catch the Card
Conceptualized for engagement. We beat the average playtime benchmark by nearly 2X.
See Yourself Seeing the World
Conceptualized for shareability. Share rate was 7.1% vs. the benchmark of .06%.
Step Into Travel – This lens used Snap’s AR capabilities to create a truly immersive experience.
Infillion Opt-In Engagement
This unit used geo-tracking tech to give vacation recs based off our users’ locations and we created linear, scrollable travel guides to really take them on a trip.
Click below for a closer look.
These custom accordion units run before shows, giving viewers the opportunity to choose their own adventure and skip ads later.
Designed to highlight several of Marriott Bonvoy’s promoted hotel brands, this unit uses beachfront properties as a jumping off point to inspire travel planning.
Food is one of our audience’s major travel motivators. This unit is designed to appeal to their passion and whet their appetite for a culinary adventure.
Brand Audio
Our audio spots take a “theater of the mind” approach to grab attention and get our audience daydreaming about their next trip.