Chase-Marriott X Remezcla: Sonido Viajero
As part of an ongoing effort to expand our demographic, we partnered with the Latin media company Remezcla to create sponsored travel guides for where to go to experience two of the most popular music genres in Latin America: Cumbia and Merengue. To drive people to these travel guides we created hype videos featuring artists from each genre sharing their musical journeys and sponsored playlists..