Student Work
We created the Weizmann's brand for a green butanol producer based in Ashland, VA. Their first B2C product was a lighter fluid that we named Flame Food.
Our challenge was to represent the benefits of an all natural lighter fluid while avoiding the negative effects of "greenwashing." We focused on the difference it makes in your food's taste.
Parent Brand
Product Launch
Package Design
Back
Campaign
Video
Product Extensions
These are examples of other products that could live comfortably under the Weizmann's brand.
*Everything shown on this page, including the names "Weizmann's" and "Flame Food," is original work created for the client. The real client asked not to be named.
Copywriters: Tom Daley, Lizzy Hopkinson
Art Directors: Chris Lumain, Jasmine McCrae
Experience Design: Mason Brown
Strategy: Melanie Thompson
Creative Business Management: Lindsay Wade